http://servaasschrama.com/2013/12/06/companies-need-to-generate-the-right-amount-of-controversy/

I don’t believe that company’s need to market their company by causing controversy. That just seems way too desperate and could cause a company to gain less respect. For a company to market their company and their motives, they should do everything in a positive way. It only makes sense to get attention in positive ways because then they will create good relationships.

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