Ben and Jerry’s may be a little pricy for their ice cream; however, when they create marketing plans like “free cone day”, they just top other competition. This will bring people to receive a free cone and who knows, potentially buying other things and creating customer loyalty. Well done, Ben and Jerry’s.
I recently read an article about Ben & Jerry’s social media marketing campaign that caught my eye. Ever hear of “Free Cone Day?” I participated in the event last year at their shop in Manchester, VT. It’s when Ben & Jerry’s serves anyone and everyone with one, free regular cone of any flavor they choose on the first day of their open season. The tactic they chose to promote this event spread the message like wildfire across the U.S. through social media sites like Twitter, Facebook, Instagram and more: the huge component being the use of their hashtag, #FreeConeDay.
They ended up reaching over 10% of the entire population. Ben & Jerry’s goals were the following:
1) Engage a global audience
2) Drive awareness about the event and traffic to their stores
3) Fuel customer participation that would propel word-of-mouth and increase their brand reach
All it took was a…
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